AIA Viet Nam and Shinhan bank showcased their latest innovation for customers at a joint event dubbed “Fueling customer experience with digital” this week.

The Korean bank’s offering focuses on digitising the customer experience, from branch services to the 24/7 Sunny Bank and the Sunny Club app that offers lifestyle and entertainment information.

To serve Shinhan customers, AIA will bring the latest technologies like Interactive Point of Sale system, or iPoS, to check their financial health, offer consultation, illustrate products and enable them to visualise paperless products through one entry on an iPad.

AIA’s My portal helps customers stay connected 24/7 with all their needs like tracking policy status, paying fees and checking the status of their claim with a new add-on feature called My GPS.

AIA also brings to Shinhan customers a unique wellness programme called AIA Vitality designed to help them make choices and adopt habits to live a longer, healthier and better life.

The AIA Vitality programme incentivises customers to adopt healthy activities through weekly rewards. — VNS