HCM CITY — Vietnamese fans of the adidas brand are now able to personalise adidas shoes and apparel to add their unique touch at the newly opened adidas Brand Centre in Việt Nam at Saigon Centre in District 1 of HCM City.

Adidas has recently launched its first adidas Brand Centre in Việt Nam, offering customers the opportunity to not only discover the latest products but also connect with like-minded individuals and build a vibrant, creative community.

Situated at Saigon Centre in District 1 of HCM City, the innovative space is more than just a retail outlet – it serves as the "Home of Sport", a creative hub where sports, fashion, and street culture intersect, providing an exceptional and distinctive experience for all consumers.

The opening of the Brand Centre represents an important step in adidas' commitment to Việt Nam, dedicated to providing sports and fashion enthusiasts with a world-class experience. Beyond showcasing the latest products, the space acts as a focal point for individuals to engage, collaborate, and foster a dynamic, creative community.

Furthermore, in addition to offering a cutting-edge shopping experience, adidas remains deeply invested in the local community through sports and cultural programmes, contributing to the development of a sustainable ecosystem for sports aficionados in Việt Nam.

Inspired by the vibrant spirit of sport and street culture of HCM City, the adidas Brand Centre embodies strong local influences. Adidas has created a unique artistic space that captures the city's dynamic energy and youthful style. With dynamic visuals, modern graphic effects, and creative installations, the venue has been transformed into a must-visit destination.

Expanding its product range, adidas has introduced the Motorsport category alongside a diverse selection, including Originals, Running, Training, Football, Sportswear, Basketball, Tennis, and Golf. — BIZHUB