Anheuser-Busch InBev (AB InBev) employees worldwide and in Viet Nam late last week took part in Global Beer Responsibility Day. — VNS Photo

HCM CITY (Biz Hub) — Anheuser-Busch InBev (AB InBev) employees worldwide and in Viet Nam late last week took part in Global Beer Responsibility Day (GBRD) to promote the responsible consumption of beer.

All AB InBev Viet Nam employees worked with supermarkets, retailers, and beer clubs to roll out the programme across the country, particularly in Ha Noi, HCM City, Khanh Hoa, and Binh Duong.

The programmes also attempted to raise awareness among consumers through impactful activities like promoting responsible drinking on social media and distributing leaflets and souvenirs to sellers and consumers at many supermarkets and restaurants.

On an international scale, this year marks an important milestone for GBRD as three of the world's largest brewers – AB InBev, Carlsberg and HEINEKEN - as well as local brewers and beer associations are joining forces to lead this world-wide effort to promote the responsible consumption of beer.

"We know that by co-ordinating our activities and by making Global Beer Responsibility Day a truly collaborative effort, we can achieve much greater reach and impact with our programmes than if each of us acts alone," Carlos Brito, chief executive officer of AB InBev said.

"In fact, we look forward to continuing to work with any interested partners to develop programmes that promote responsible and moderate consumption."

Brewers will activate approximately 60,000 employees in 62 countries with the goal of directly engaging more than 1 million consumers and close to 1 million retailers, and reaching another 10 million consumers through activities like drink driving and underage consumption prevention initiatives, bartender and server training, consumer education tools and brand-led responsibility campaigns, among many other initiatives. — VNS