BMW late laste week opened new showroom for M and Individual models. — VNS Photo

HCM CITY (VNS) — BMW's only M and Individual showroom in Viet Nam opened last week in Pasteur Street in HCM City's District 3.

"As a strategic move to offer a unique experience in downtown of Sai Gon, the new showroom has been developed into a specially designed and certificated BMW M & Individual centre," Horst Herdtle, CEO of Euro Auto, BMW's distributor in Viet Nam, said.

"This does not only consist of the showroom design and the cars on display but also includes specially trained sales consultants."

BMW M (Motorsport) was initially created to facilitate the company's racing programme. The M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications that set them apart from their counterparts. — VNS