People visit a Vietnamese booth at the 42nd FOODEX, Japan’s largest international food and beverage exhibition. — VNA/VNS Photo Nguyen Tuyen

Seventeen Vietnamese firms are showcasing their products at the 42nd FOODEX, Japan’s largest international food and beverage exhibition, which is underway at Chiba Prefecture.

Vietnamese enterprises are displaying farm produce such as fruits, vegetables, cashew nuts, rice products, seafood products and juices. The participating businesses hail from HCM City, Ha Noi, Nghe An, Bac Giang, Hai Phong, Ninh Binh, Dong Thap, Ben Tre, Tien Giang, Dong Nai, Lam Dong, Binh Duong, and Phu Quoc.

The four-day event is a great opportunity for firms to connect with potential clients, Vietnamese Trade Counsellor to Japan Nguyen Trung Dung said.

Vietnamese agricultural products have huge potential in the Japanese market, Dung said. He said businesses would be able to the tap this market effectively by conducting more promotional activities and ensuring that they have a steady, high-quality supply of products.

Kazuki Mizutani from VOX Trading Company in Japan said there is room for Vietnamese firms to boost the export of farm produce to Japan. To do so, they must improve product quality and offer them at reasonable rates, he advised. — VNS