Vietnamese firms promote products at Thai FB trade fair

Thursday, May 30, 2019 00:05

A Vietnamese booth at Thaifex. — Photo courtesy of the High Quality Vietnamese Product Business Association

More than 30 Vietnamese food and beverage (F&B) enterprises are displaying their products in Bangkok at one of Asia’s largest trade fairs.

The business delegation, led by the High Quality Vietnamese Product Business Association and the Business Studies and Assistance Centre, is taking part in the THAIFEX-World of Food Asia until June 1.

This year, Vietnamese manufacturers brought "clean" products that are environmentally friendly and have non-toxic standards. They include organic rice, honey, bird’s nest and cereals, among others.

Other Vietnamese agricultural and food products are promoted as “safe, nutritious and with high quality”, including fruits and vegetables, fresh meat, poultry, processed foods, and milk and dairy products, among others.

Vu Kim Hanh, chairwoman of the High Quality Vietnamese Product Business Association, said: “Vietnamese products being promoted at the event were carefully selected by the association, meeting international standards. The products are especially good for consumer health and are highly commercial.”

The Vietnamese delegation has taken part in Thaifex for many years, each year with a new theme, leaving a strong impression on international partners and customers, according to Hanh.

At the fair, Vietnamese businesses are expected to learn about consumer trends, packaging and label design, product display and advertising, and marketing and branding for products.

The show also provides a platform for 104 start-up companies to showcase their capabilities.

According to the event’s organisers, Viet Nam, as a rapidly growing ASEAN economy, has a great deal to offer the global businesses attending the trade show.

Vietnamese businesses will also visit companies or facilities of research and processing of prestigious agricultural and food products in Thailand during the event.

The 16th trade show features more than 6,000 booths from 2,537 companies from 41 countries, as well as 2,168 international hosted buyers.

The event is the leading annual international trade exhibition for F&B, food service technology, and retail & franchise in Asia.

The one-stop food exhibition features the latest food producing technologies, food safety standards, related businesses, and services, as well as the most fascinating culinary experience from the world of food.

The event shows products like confectionery items, sweets, rice, ready to eat products, alcoholic and non-alcoholic beverages, frozen food and nutritional food items.

Co-organised by Koelnmesse, the Thai Department of International Trade Promotion and the Thai Chamber of Commerce, the trade show is expected to attract some 62,000 visitors from 150 countries. — VNS

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