Thousands join regional digital sales event

Sunday, Aug 15, 2021 15:46, official website for the ASEAN Online Sale Day 2021. — VNS Photo

Up to 9,300 users have registered and used, the official website for the ASEAN Online Sale Day 2021, from August 8-10, according to the Ministry of Industry and Trade.

The site also recorded over 35,000 hits, a 400 per cent increase in traffic from last year's event.

Over 300 businesses from 10 ASEAN countries joined the regional digital event, more than double the number of businesses in 2020.

The majority of buyers were reportedly from the Philippines (50.17 per cent), followed by Indonesia, Malaysia, Viet Nam and Singapore.

The sales event offer buyers a wide range of products and services including handicrafts, electronics, furniture, fashion items and F&B. Major regional digital commerce players such as Qafa Haus, Zalora, Madalagos Chocolate, Alibaba, Lazada, Pazzion, Escala Fashion and Shopee all participated.

Organisers said during the pandemic, the region has seen a boom in digital commerce, which is fast becoming a key part of regional commerce and trade. — VNS

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