Trade promotion programmes are on the rise as retailers aim to boost sales by the year-end. — Photo namyangi.com.vn

HA NOI (Biz Hub) — Trade promotion programmes are on the rise as retailers aim to boost sales by the year-end, despite the economic downturn.

Saigon Co.op, one of the largest domestic supermarket chains, is discounting many products between 10-50 per cent, according to a representative.

The supermarket will also set up mobile shops selling essential goods in rural industrial zones and other remote areas.

Electronics retailers like Media Mart, Nguyen Kim, Pico, HC and Topcare are also slashing prices.

Tran Thi Phuong in Thanh Xuan District, Ha Noi, compared the prices of televisions and electric rice cookers at those retailers and reported little difference between them.

Nguyen Quang Duc, in charge of marketing for Pico told CAND online newspaper that electronics stores were offering discounts of 20-35 per cent or even 50 per cent. However, purchasing power had not increased because consumers were spending less on home appliances. Retailers expect the domestic market to improve next year. — VNS