The products of traditional handicrafts in Quang Nam are mostly sold in local shops. — Photo baoquangnam.com.vn

QUANG NAM (Biz Hub) – As many as 34 fine art products made from silk, rattan, bamboo and wood in the central coastal province of Quang Nam were granted the branding: "Crafted in Quang Nam", at a conference held in Hoi An city on May 31.

This is the result of the first selection round hosted by the provincial Fine Art Association from March this year. The chosen products have to embody local specific traditional values and receive the province's standout rural industry award.

Quang Nam province has been a pioneer in the country, in building and branching out the branding for its fine art products, which was designed for domestic and foreign tourists to identify high-quality goods of the locality. The move aims to develop traditional craft villages while creating jobs for local labours, and making contributions to building new-style rural areas.

According to Vice Chairman of the provincial Cooperative Alliance Vo Bay, the traditional fine art villages in the province are facing difficulties in launching their products into the market while the customers want to know the products' exact origin.

He added that the branding will help businesses, villages and cooperatives to increase their fine art products as well as expand consumer markets.

The branding contributes to developing sustainable tourism in the province, a representative from the United Nations Educational, Scientific and Cultural Organisation's Vietnamese Office said, noting that the fine art association needs to complete criteria for the branded products, while local businesses should promote the branding and popularise it among tourists.

Quang Nam province is currently home to 65 traditional craft villages with hundreds of fine art products. The provincial fine art association will join hands with relevant agencies to choose additional standardised products in the coming time. — VNS