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| More than 100 trade officials and business executives attended a training course on maximising business opportunities by taking part in international trade shows in HCM City on May 30. — VNS Photo |
HCM CITY (Biz Hub) — More than 100 trade officials and business executives attended a training course on maximising business opportunities by taking part in international trade shows held by the Viet Nam Trade Promotion Agency and the Thailand Convention and Exhibition Bureau in HCM City on May 30.
The training sought to improve Vietnamese firms' skills in participating in trade shows abroad, Bui Thi Thanh An, chief representative of Vietrade in HCM City, said.
It is an effective way to market and sell a company's products, especially in foreign markets, she said.
But not all businesses know how to capitalise on the business opportunities fairs and exhibitions bring or even how to effectively participate, she said.
Vietrade helps businesses promote their products abroad through national trade promotion programmes, and also collaborates with foreign organisations to enable more Vietnamese firms to market their products abroad, she added.
At the event, TCEB introduced the "Thailand Extra Exhibition" that aims to provide support to international trade visitors looking to grow their business via exhibitions in Thailand.
Supawan Teerarat, strategic and business development vice president at TCEB, said Thailand organises a slew of exhibitions on the food industry, agriculture, automation, health care, infrastructure, and others.
More and more Vietnamese businesses have been visiting trade shows in Thailand in recent years to explore business opportunities, accounting for 6.63 per cent of the all foreign visitors in 2013-15, she said.
Exhibitions specialising in the food and agriculture, automotive and medical and healthcare sectors attract high numbers of Vietnamese corporate visitors, she said.
Thailand is a major trading partner for Viet Nam in Southeast Asia, with bilateral trade reaching $1.6 billion in the first two months of 2016. — VNS