Customers purchase clothes at Big C supermarket in Ha Noi. The capital city has recently launched a project to develop the domestic market, aiming to increase the market share of Vietnamese products in supermarkets to 90 per cent by the end of 2015. — VNA/VNS Photo Tran Viet

HA NOI (Biz Hub) — The Ha Noi People's Committee plans to increase the market share of Vietnamese products in supermarkets to 90 per cent by the end of 2015.

The information is provided in Plan No 46 on the implementation of a project to develop the domestic market along with "The Vietnamese people use Vietnamese products" campaign in the 2015-20 period.

The capital city's targets include making all Hanoian consumers and enterprises aware of the campaign and increasing the market share of Vietnamese products in stores and markets in the countryside to more than 80 per cent.

The city will also build fixed sales points for made-in-Viet Nam products. It expects that by 2020, more than 80 per cent of the consumers and companies will be familiar with the fixed sales points.

Ha Noi has also set a target of helping consumers to identify fake products, and of devoting a column or a programme on Vietnamese products in the media to promote the campaign. — VNS