McDonald's to enter Viet Nam next year

Tuesday, Jul 16, 2013 12:02

HA NOI (Biz Hub) — The fast food chain McDonald's has selected Nguyen Bao Hoang, founder of the Good Day Hospitality company, as the developmental licensee to build their brand in Viet Nam.

The country's first McDonald's restaurant is expected to open in HCM City at the beginning of 2014. Vietnamese customers will be offered iconic favourites known all over the world, such as the Big Mac burger and McFlurry ice cream.

President and CEO of McDonald's corporation Don Thompson said the company is pleased to be opening in Viet Nam and bringing quality food, great service and contemporary design to its 38th country in Asia.

"We will be focused on meeting our customers' needs and will work hard to exceed their every expectation," he promised.

Nguyen Bao Hoang is selected as the developmental licensee to build McDonald's brand in Viet Nam.— Photo IDG

Hoang used to work as a part-time for McDonald's when he was studying in the US. "Ever since my return to Viet Nam more than a decade ago, I have dreamed of one day opening a McDonald's restaurant in my native country," he said. "I have been in contact with McDonald's over the years sharing the opportunity that exists in our country."

Viet Nam is one of over 65 markets worldwide where the McDonald's Development Licensee structure has been deployed.

The US brand will join fierce competition with other well-known fast food corporations in Viet Nam such as KFC and Lotteria. — VNS

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