Non-metal laser engraving machines, digital inkjet printers, LED technologies, advertising materials, gifts, and services are among the products on show at the 4th Viet Nam International Advertising Equipment and Technology Exhibition (VietAd).—File Photo

HCM CITY — The latest creative equipment and technologies used in the advertising industry are on show at an exhibition that opened inHCM Cityon Saturday.

Eighty local and foreign advertising firms from China, Japan, South Korea, and Taiwan are taking part in the four-day event.

Non-metal laser engraving machines, digital inkjet printers, LED technologies, advertising materials, gifts, and services are among the products on show at the 4th Viet Nam International Advertising Equipment and Technology Exhibition (VietAd).

Several workshops are planned on the latest advertising technologies, equipment, and services, with a focus on green technologies.

"VietAd, which achieved a certain success in the last three years, is a platform to connect advertising firms, creative advertisement designers, and equipment and technology suppliers," Dinh Quang Ngu, chairman of the Viet Nam Advertising Association, one of the organisers, said.

According to the association, the Vietnamese advertising industry has grown rapidly, with revenues doubling between 2005 and 2011 to US$1 billion.—VNS