A website was launched on Monday to help consumers in Ha Noi to find information on the origin and quality of agricultural products.

Nguyen Thi Mai Anh, deputy director of the Ha Noi Investment, Trade, and Tourism Promotion Centre, said http://nongsanantoan.gov.vn is expected to help producers and businesses promote their products both at home and abroad.

It will be a useful tool that connects producers with distributors and consumers via e-commerce to develop production and distribution value chains, she said.

According to the official, the website aims to build a database on safe farm produce, adding that 21 safe food stores in Ha Noi have been licensed by the municipal Department of Industry and Trade, and all 600 convenience stores in the city have met food safety regulations.

Ha Noi has so far established 80 chains of safe farm produce, said the municipal Department of Agriculture and Rural Development. Of the total, there are five collective brands, namely Ba Vi chicken, Soc Son chicken, Son Tay chicken, Van Dinh duck and Lien Chau duck eggs.

Farm-to-fork chains with animal origins have attracted the participation of more than 3,000 family farms and 120 businesses and individuals operating in animal feed, medicine, slaughtering, food processing and distribution.

The department is examining 140 facilities to build a programme that helps trace product origins using QR codes. — VNS