Representatives of Hung Yen Province, supermarkets and wholesale markets in Ha Noi sign a consumption agreement on longan. — VNS Photo Phuong Thao

Longan lovers rejoice: the delicious fruit from Hung Yen province has its very own week for the first time ever.

A group including Ha Noi supermarkets and area government departments launched Hưng Yên longan week yesterday. It will run through August 31. The week was jointly organised by Central Group Viet Nam, Big C Viet Nam and Hung Yen Department of Industry and Trade, with the aim of expanding longan trade and reaching a large number of consumers.

“The event is an occasion for Central Group Viet Nam and Big C Viet Nam to make a commitment of contributing to the prosperity of Viet Nam, as well as improving the country’s quality of life,” deputy director of Big C Supermarket Nguyen Thai Dung told Viet Nam News.

In celebration of Hung Yen longan week, customers can taste different types of the fruit and purchase it at Big C Thang Long Ha Noi, located at 222 Tran Duy Hung street, Cau Giay District.

Nguyen Minh Quang, vice chairman of the provincial People’s Committee, said longan was a longstanding specialty of Hung Yen Province. Some special features include its round shape, dark brown shells, thick pulp, drain, white sticky color inside and sweet flavor.

Currently, the province plants around 3,300ha of longan in four main areas, including Hung Yen City, Khoai Chau, Kim Dong and Tien Lu. The province’s total longan output is over 40,000 tonnes per year.

Two cultivation areas in Hong Nam commune (Hung Yen City) and Ham Tu commune (Khoai Chau district) also export longan to the United States for sale there.

Big C supermarket aimed to sell 35 tonnes of Hung Yen longan in the first three days of longan week, Dung added. — VNS