Cashless Day 2021 started on Friday. The annual event is directed by the Ha Noi People's Committee and organised by the municipal Department of Industry and Trade.

The event lasts for the whole of November every year.

In the face of difficulties caused by the COVID-19 pandemic, the expansion of non-cash payments is one of the effective solutions to achieve the "dual goals", both disease prevention and control, protecting people's health, while implementing solutions to remove difficulties for production and business, recovery and socio-economic development in the "new normal".

Acting director of Ha Noi Department of Industry and Trade Tran Thi Phuong Lan said that the event aims to communicate the benefits of cashless payments in boosting e-commerce, and also at trade centres, supermarkets, convenience store chains, and other fields.

Luu Hong Phuoc, chief finance officer of AEON Viet Nam, said that accelerating digital transformation and promoting non-cash payments had been part of AEON Viet Nam's long-term development strategy and was also in line with the general trend, meeting the needs of customers in the current context.

Up to now, the rate of non-cash payment at AEON Viet Nam's stores and supermarkets has reached nearly 50 per cent, growing steadily over the years.

The Cashless Day 2020 event was held for the first time last year, and over more than a month, a series of activities for Cashless Day and Ha Noi Promotion Month were held, attracting millions of customers to experience and shop at promotion points.

In just two "golden promotional days" at 50 "golden promotion points" and 2,000 promotional points in the capital city, it attracted more than 660,000 customers, the total revenue is estimated at more than VND300 billion (US$13.1 million), the promotional value for consumers reached nearly VND50 billion. — VNS