In several supermarkets, domestically produced goods accounted for 80-90 per cent of the items on display.— Photo tienphong

HA NOI (Biz Hub) — More than 80 per cent of Vietnamese consumers will be using indigenous goods by 2020.

Prime Minister Nguyen Tan Dung has signed Decision No 634/QD-TTg dated April 29, 2014, to approve the project for domestic market development, which is linked to the campaign "Vietnamese people use Vietnamese goods" in the period of 2014-20.

Le Viet Nga, Deputy Head of the Ministry of Industry and Trade's Domestic Market Department said that the project was aimed to help Vietnamese goods dominate the local market, contributing to the development of domestic producers.

Nga said that the project, with a total investment of VND228.9 billion (US$10.9 million), targets increasing awareness of the campaign among 90 per cent of Vietnamese people.

All cities and provinces would build communication channels with a "Proud of Vietnamese goods" slogan, he added.

To meet the targets the project devised four solutions including changing the awareness and behaviour of the community toward Vietnamese goods, giving support to the country's distribution system and improving competitiveness of businesses, collectives and households in distribution. It also mentioned enhancing market investigation and protection of consumer rights.

Statistics from the central steering committee on the campaign showed that up to 71 per cent of consumers have placed their trust in Vietnamese goods, especially in relation to garments, textiles and footwear.

In several supermarkets, domestically produced goods accounted for 80-90 per cent of the items on display.

The ministry said market share of local enterprises has been showing an upward trend despite the economic slowdown and decreasing purchasing power.

Several groups and corporations have expanded distribution channels and improved product quality to meet with consumer demand, it added.

There were a large number of domestic products which had a competitive edge over foreign ones.

Vietnamese businesses have especially concentrated on expanding the rural market which makes up 70 per cent of the country's population. For example, Viet Nam National Textile and Garment Group (Vinatex) organised 60 mobilising booths to industrial parks and rural and remote areas.

The Viet Nam Paper Corporation (VPC) signed agreements with 41 provincial Industry and Trade departments to bring their products to rural and mountainous areas in the North. — VNS