Lê Trương Hiền Hòa, deputy director of the HCM City Department of Tourism, introduces the 20th HCM City Tourism Fair at a press briefing on March 26. — VNS Photo

The 20th HCM City Tourism Fair will be held from April 4 to 7 at the September 23 Park in the city’s District 1.

The event, with the theme “20-year exciting journey,” is a major promotion event organised annually to boost the city’s tourism, Lê Trương Hiền Hòa, deputy director of the city Department of Tourism, said.

The fair is a good opportunity for travel firms to introduce their new summer tours to meet domestic travel demand, he told a press briefing on Tuesday.

It will bring together tourism promotion agencies, travel companies, hotels, airlines, and other tourism services nationwide to showcase their products and services at more than 100 booths.

A range of tourism stimulus programmes will be launched at the event, with nearly 400 tours and travel-related products and services sold at nearly 50 per cent discounts.

Nearly 40 new HCM City tours and river tours will be sold at 60 per cent discounts.

A number of seminars on human resources and new business models in the tourism industry will be held as part of the event.

The fair will be organised by the department and the city Tourism Association. — VNS