A chart shows the top 10 considered travel brands in Việt Nam in 2024. — Photo courtesy of Decision Lab
Vietnam Airlines has continued to be the most considered travel brand, significantly outperforming its competitors, the Decision Lab Travel Rankings 2024 has revealed.
Vietjet Air has moved up one spot to secure the second position, while Traveloka, an online travel platform, has also risen one rank to claim third place.
One noticeable movement within the top 10 is the decrease in Bamboo Airways' ranking. The airline dropped two places compared to the previous period and is now fourth in the overall ranking. The fall is likely due to the financial difficulties and restructuring efforts that Bamboo Airways has been undergoing over the latter part of 2023 and early 2024.
The e-commerce super app, Shopee (Travel), climbed two spots from its previous position and is now in the top ten most considered travel brands this year. This achievement may be attributed to Shopee (Travel)’s strong brand presence and the expansion of its e-commerce platform.
Additionally, the inclusion of Shopee (Travel) and MoMo (Travel) within this ranking underscores the rapid development of super apps in Việt Nam. It also serves as a testament to the evolving consumer behaviour, marked by a shift towards using e platforms to book flights, trains and other travel products.
Thue Quist Thomasen, CEO of Decision Lab said: “Việt Nam's travel and tourism landscape is brimming with opportunities for growth in 2024. Despite some changes in the score, the top companies remain.
"One noticeable signal in the ranking is super apps' growing popularity and influence in the Vietnamese travel market. As these platforms continue to expand their offerings and provide seamless, integrated experiences, they are well-positioned to capture an increasing share of the online travel booking space in the future,” he said.
The Travel Rankings 2024 Decision Lab was been published by Decision Lab - YouGov's exclusive partner in Việt Nam. This ranking is determined by YouGov BrandIndex's consideration score, which gauges the likelihood of consumers choosing a brand when the next purchasing travel and leisure products.
The ranking shows the brands with the highest average consideration positive score from May 22, 2023, to May 21, 2024, compared to the same period over the previous year. — VNS