US restaurant chain Chili’s opens in HCM City

Monday, Dec 09, 2019 13:57

Chili’s American Grill & Bar opened on Saturday in SC VivoCity Mall in HCM City's District 7. — Photo courtesy of Chili’s

The American chain of restaurants Chili’s American Grill & Bar opened its first Chili’s in Viet Nam at SC VivoCity mall in HCM City’s District 7 on December 7.

The Golden Gate Red Hots Joint-Stock Company and Brinker International Inc worked together to bring Chili’s American Grill & Bar to the country.

The restaurant serves Tex-Mex style meals with steaks, burgers, ribs and fajitas and drinks such as margaritas.

Ha Thuc Tu, managing director of the Golden Gate Red Hots Joint-Stock Company, said: “We see the potential for a restaurant model with a bar for high-income people who need a diversity of services.

“Chili’s decided to choose this group as the main target audience for the long-term development orientation of Chili’s ® American Grill & Bar in Viet Nam."

David Weston, Chili’s® Grill & Bar representative from Brinker International, said: “Viet Nam is a big part of our strategic growth plan in Asia, where we have more than 60 restaurants in eight countries.”

Chili’s is a globally dominant international restaurant brand with 44 years of experience. It operates more than 1,670 restaurants and serves more than one million guests per day worldwide. — VNS

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