Group, Vinpearl ink new strategic partnership

Wednesday, May 29, 2024 13:59

Ngô Hương, Deputy CEO of Vinpearl and Boon Sian Chai, Managing Director and Vice President of International Markets at Group. — VNS Photo

Online travel service provider Group has inked a new strategic partnership with Vinpearl, one of Việt Nam's largest hospitality and leisure brands.

This partnership aims to promote Vinpearl properties and attractions through comprehensive marketing and destination promotion campaigns, enhancing the visibility and appeal of Vinpearl to travellers worldwide.

As part of this strategic collaboration, Group and Vinpearl will work together to increase visibility and drive bookings of Vinpearl's diverse range of hotels and resorts on its platforms.

Through targeted marketing campaigns and destination promotions, this partnership will enhance the reach and engagement of Vinpearl's accommodations. By leveraging's extensive user base and advanced marketing tools, Vinpearl properties will gain optimised exposure, ensuring travellers can easily discover and book their ideal stay. Group will also leverage its extensive tourism resources to promote VinWonders, Vinpearl's renowned chain of amusement parks, to a global audience. The collaboration will include running joint marketing campaigns, enriching product content and combinations and initiating offline promotions to boost awareness and interest in Vinpearl's attractions and tourist-related activities in Việt Nam.

Monica Xiao, CEO of Accommodation Business Group, Group, said the partnership with Vinpearl reinforces her firm's commitment to providing travellers with exceptional experiences in Việt Nam.

"I believe our combined expertise and resources will highlight the beauty and attractions of Việt Nam, contributing to the growth of Việt Nam's tourism sector,” she said.

Ngô Hương, Deputy CEO of Vinpearl, said: "Together, we will elevate Vinpearl's presence in the global market, offering unparalleled value and unforgettable experiences to our guests.” Group and Vinpearl have been collaborating since 2016, with Vinpearl's properties fully integrated into the Group’s platforms.

This new strategic partnership comes on the back of healthy growth, with Việt Nam's hotel bookings on the group’s platforms in April 2024 more than doubling year-on-year. Meanwhile, online searches for Việt Nam hotels grew by 84 per cent in the same period. — VNS

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