Bae Seung Jun, new Chairman of the Members’ Council cum General Director of Shinhan Life Vietnam. — Photo courtesy of the company

Shinhan Life Insurance Vietnam Limited Liability Company has officially appointed Bae Seung Jun as the new Chairman of the Members’ Council cum General Director from August 8, replacing Lee EuiChul.

Bae Seung Jun has been with parent company Shinhan Life Insurance Corporation, Korea since 2008. He has almost 15 years of experience in developing marketing strategies for the Korean insurance market, as well as foreign business and international insurance market research and development. He was also directly involved in the process of building and laying the foundation for Shinhan Life Vietnam from the beginning.

"In my new role as the company’s Chairman of the Members’ Council cum General Director, I would like to emphasise three points. First, as a new insurer in the Vietnamese market, Shinhan Life must constantly change and innovate in order to adapt to the market and promote its existing strengths. Second, we keep on investigating and developing new business models in order to increase our market competitiveness. Third, Shinhan Life Vietnam will be a business that grows in tandem with the growth of each company employee. We will build a company that everyone can be proud of," said Bae Seung Jun.

With his wealth of experience, dynamic spirit, and broad knowledge of the development of the international insurance market, Bae Seung Jun is expected to contribute to promoting Shinhan Life Vietnam to move forward with a new transformation.

Shinhan Life Insurance Vietnam Limited Liability Company has an initial charter capital of VNĐ2.32 trillion and is a life insurance company with 100 per cent investment capital from Shinhan Life Insurance Corporation, Korea. Officially operating an insurance business in the Vietnamese market from January 2022, Shinhan Life provides life insurance, health insurance and financial investment services. — VNS