The new Runway Vietnam store at Diamond Plaza in HCM City. — Photo Courtesy Runway Vietnam

A luxury fashion-brands distributor, Runway Vietnam, opened its multi-brand duplex store at Diamond Plaza - a luxury mall in HCM City on Friday.

Covering a space of 700sq.m, the new store has two separate spaces for women and unisex Gen Z fashion with many famous brands from the world including Off-White.

The inspiration of the new Runway store is the neoclassical Palladian style of the Italian seventeenth century, combined with a strong influence of the freshness of contemporary art.

Runway Diamond carries an electric and multifaceted mix of contemporary designer brands that celebrates the originality, creativity and versatility of the new millennium, blurring the lines between couture, tailoring, street-style and sport-wear.

The new store represents the lifestyle of the modern-day woman and man who have an artistic streak, are into vintage, pop culture, street-style, partying and are actively exploring themselves and the world.

“Luxury today can be both exigent and laid back, out of reach and attainable, serious and funny. It is multidirectional as next to several established labels in our new stores there are brands founded by independent third millennium designers with their unique vision of the world we live in: fast paced, dynamic, ever-changing, gender fluid and experimental,” said Trần Hoài Anh, founder of Runway.

Founded in 2008, Runway Vietnam is an exclusive representative for over a hundred luxury fashion brands, offering a diverse range of products including clothing, accessories, jewelry and furniture. Runway Vietnam now has four stores in Hà Nội and HCM City with many famous brands such as Celine, Enfold, Comme Des Garcon, Stella McCartney and Marni. — VNS