RoK firms seek to promote travel market in Việt Nam

Tuesday, Jan 30, 2024 12:40

A group of RoK tourists visit the MỹSơn World Cultural Heritage on September 2, 2023. — VNA/VNS Photo

Lotte Duty Free and Modetour - tourism service businesses from the Republic of Korea (RoK) have signed a Memorandum of Understanding (MoU) in Seoul to strengthen joint marketing efforts toward promoting the tourism market in Việt Nam.

Under the agreement, the two will work together to develop new product packages combining duty-free shopping and tourism in the Southeast Asian nation.

Amid many tourist destinations in Việt Nam favoured by RoK visitors such as Đà Nẵng, Nha Trang, Phú Quốc, and Đà Lạt, the two firms have co-operated to create synergy such as expanding customer interaction points and developing products aimed at serving tourists and combining duty-free shopping and tourism.

Lotte Duty Free and Modetour have outlined a cooperation plan to promote tourism in Việt Nam by coming together to sell package travel products nationwide.

They are set to deploy joint marketing activities, including advertising and using social network services, while simultaneously setting up close linkages in a bid to ensure development strategies and long-term benefits for both sides.

Statistics show that by 2023, the highest proportion of passengers from Southeast Asia in the total number of passengers on package tours provided by Modetour stood at 53 per cent. The rate of visitors to Việt Nam was the highest among the Southeast Asian nations, with 44 per cent.

Lotte Duty Free currently operates four branches in the Vietnamese market, including two in Đà Nẵng, one in Nha Trang, and the other in Hà Nội. In 2023, Lotte Duty Free's annual sales in Việt Nam increased by 351 per cent year-on-year, with Korean tourists making up about 60 per cent.

Lee Seung-jun, head of Lotte Duty Free’s overseas business department, said in response to Korean tourists’ growing demand for duty-free shopping in Việt Nam, particularly after the COVID-19 pandemic, the firm has partnered with Modetour to enhance customer benefits.

Lee Woo-Yeon, director of Modetour's Southeast Asia business division, said as Việt Nam is one of the most popular destinations for RoK travelers, Modetour expects to provide better services through this MoU with Lotte Duty Free. — VNS

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