Prudential has launched myDNA, a healthcare management programme based on nutrigenomic, the first of its kind in Viet Nam. — VNS Photo

Prudential has launched myDNA, a healthcare management programme based on nutrigenomic – or the study of the molecular-level interaction between nutrients and genes — analysis, the first of its kind in Viet Nam.

Based on a saliva sample, myDNA provides customers with a simple and personalised report counselling them on their daily nutrition and exercise regimen through a smartphone application and chat with specialists.

It is now provided only to customers buying investment-linked Pru-Wealth Assured products in HCM City and Ha Noi Through the app, customers will get consultation on the daily diet and activities appropriate for their health.

Phuong Tien Minh, chief marketing officer of Prudential, said: “MyDNA will help our customers understand their unique DNA so that they can set and achieve their health goals.” — VNS