The launching ceremony of the Nova F&B brand in HCM City on Wednesday. — VNS Photo Thu Ngan

Novaland Group recently launched food and beverage brand Nova F&B to enhance its tourism eco-system.

With hundreds of food and beverage shops and bars, Nova F&B plans to attract millions of customers a year.

It said it would rope in many partners to bring more food and beverage brands to the Vietnamese market.

It already owns a number of popular brands like Jumbo Seafood, The DomeDining & Drinks, Dynasty House Hongkong Dimsum & Hotpot, Au Lac Do Brazil, Viet Kitchen, Marina Club, Embassy Lounge, Number 1 Beach Club, Food TrainRestaurant, Grand Lounge, Saigon Casa cafe, Gloria Jean’s Coffees, Mojo Coffee, SohoCafe & Lounge, and Ca phe Co Ba.

It targets tie-ups with Magal BBQ, Lotteria, Pizza Maru (Korea), Mango Tree (Thailand), and Yakiniku BBQ (Japan).

NovaTourism was incorporated last year after Novaland began to invest in hospitality projects to capitalise on opportunities thrown up by people visiting those projects.

It has thus interests in accommodation, passenger services, logistics, food and beverages, shopping malls, attractions like theme parks, safaris and aquariums, golf courses and game centres to encourage customers to stay longer.

Novaland said in addition to Nova F&B it also plans to launch other logistics and entertainment brands this year.

Novaland has around 40 housing projects in HCM City, and is developing hospitality projects in tourist destinations like Phan Thiet and Ba Ria-Vung Tau. — VNS