Shopee announces that more consumers accessed its website last year. — Photo courtesy Shopee Vietnam

E-commerce company Shopee said more consumers accessed its website last year, and one in six orders were made by first-time users.

The number of sellers outside of big cities grew by 70 per cent from 2020, it said further.

Southeast Asia continued to see accelerated technology adoption, with 40 million new digital users added in 2021, it said. 

Trần Tuấn Anh, managing director, Shopee Vietnam said: “In 2021, Shopee stayed true to our mission to benefit our local communities through technology, especially the underserved.

“With more people and businesses coming online, we continued to innovate and serve their needs better, adapting to the new ways people live, work and shop. As we become more connected, we can make a bigger impact on one another and more importantly, uplift others so that no one is left behind. This is how we forge new opportunities and create value for our communities.”

Through last year, it introduced localised campaigns tailored to meet shoppers’ evolving needs, and expanded its delivery network so that users can shop and receive purchases reliably, even in rural areas.

It also stepped up its outreach to help more micro, small and medium-sized enterprises digitise, especially local producers and farmers at the heart of local economies. 

Users were able to easily shop on Shopee Mart for FMCG goods and essential household items such as laundry, home cleaning, hand sanitiser, confectionery, milk, cooking oil, and other products most in demand. — VNS