Honey is one among 70 New Zealand's products that are sold on Lazada.vn. — VNS Photo

Lazada began to sell more than 70 New Zealand products ranging from food and beverages to skincare on Wednesday at www.lazada.vn.

They include milk products are from Anlene and Meadow Fresh, naturally harvested green shell mussels from Pure New Zealand, and natural skincare brand Trilogy.

Also available are premium products like Manuka honey, natural peanut butter, organic milk powder, goat milk, and beef jerky.

“We recognise that Vietnamese consumers are not only looking for quality products, but are also very sensitive to product origins,” Karlene Davis, New Zealand’s consul general and trade commissioner in HCM City, said.

“They are looking for products that they can trust and that come from a clean environment. New Zealand is a leader in food safety and product traceability and is a trusted supplier of high-quality and safe food to consumers in more than 100 countries.”

This online launch would make “quality products from New Zealand’s sustainable and pristine environment truly accessible across Viet Nam,” she said.

Last year there was 52 per cent internet penetration in Viet Nam.

Besides, with changing demographics and consumer behaviour, the e-commerce market is set to grow to US$7.5 billion by 2019.

New Zealand has a long trading history with Viet Nam, and last year exported $249 million worth of products to the country, with milk powder, butter and dairy spreads being the top items. — VNS