Lai Phu enters beverage market

Friday, Jul 19, 2019 18:33

At Lai Phu Beverage Co., Ltd’s beverage plant in Hoc Mon District. The company has become a new comer in the domestic beverage market following the launch of A-Dew beverage products. — Photo courtesy of the company

Lai Phu Beverage Company Limited has launched two bottled beverages under the A-Dew brand: birds nest aloe vera and aloe vera pineapple.

The products, which mark the companys entry into the beverages market, are made from fresh fruit.

Tran Phan Te, general director of Lai Phu Beverage Co., Ltd, said the company has built a 10,000sq.m plant that can produce 18,000 bottles per hour.

The factory has an automated, closed production line and ultra-high temperature sterilisation equipment, meeting HACCP food safety control standards, he said.

The company plans to have its products distributed nation-wide within a year, be among the top five beverage companies in the country within the next three years and export its products to international markets.

They are now distributed through traditional markets, and the company plans to develop new products and expand its distribution channels to include modern retail.

Bottled fruit drinks have achieved high growth rates in the Vietnamese market, which is attracting many big companies.

Lai Phu Beverage Company Limited is a subsidiary of established confectionery firm Lai Phu Corporation. — VNS


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