Isobar launches 'experience-led transformation' market strategy

Thursday, Sep 19, 2019 20:00

Isobar has launched an "experience-led transformation" with strategic partners in Viet Nam to provide effective solutions via diversifiedofferings for brands and businesses. — Photo courtesy of Isobar

Isobar Vietnam has partnered with PPlusand ST Communications to launch Isobar Strategic Alliance in HCM City on September19.

The alliance is part of Isobar Vietnams go-to-market strategy under the new positioning of the agency called “Experience-led Transformation without Limits, Empowered by Creativity” that addresses thegrowing needsof experience-led marketing design and vision.

The new positioningalso aims to achieveconsistent quality in integrated marketing communication deploymentto helpbrands and businesses drive their business bottom-lineresults effectively.

Isobar Strategic Alliance includes50 creative staff, 15 planners, and more than 350 experienced staff inmarketing, advertising, innovations, trade activation, festivals and events, and engineering from PPlus,ST Communications and Isobar Vietnam.

According to experts, the competition landscape for consumer brands and businesses has been changing globally and locally.

The conventional marketing funnel has become less relevant, while business-driven innovation and disruption hasstartedturning to must-have factors in all marketing battlefields.

Denise Thi, managing director of Isobar Vietnam, said:“Consumer tolerance for mere advertising is falling. Its time for both brands and agencies to confront how to combine the old and new in advanced configurations. It means working to maximise the potential of performance marketing and brand-building; data excellence and creative flair, as well ascontagious storytelling and authentic commerce experiences.

“However, we understand that singular development will not be as strong as the solidarity of a group of experienced people. The launch of the Isobar Strategic Alliance brings not only the best comprehensive service excellency to brands, but also helps promote the development of experienced-led transformation in marketing and business.”

Isobar is a provider of comprehensive digital marketing packages around the world, and PPlus is an innovative agency that uses itscreativity to help businesses solve problems.

Established in 2011 with the aim of becominga BTL (below-the-line advertising) agency, ST Communications enables its clients to best interact with their consumers via various communication touch-points through development and execution of event and activation campaigns. — VNS

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