A corner of Come Home store at SC VivoCity Shopping Center in HCM City’s District 7. — Photo courtesy of Central Retail

Come Home, the home furnishing solution brand for modern Vietnamese, a new venture of Central Retail Vietnam, opened its first store in Việt Nam at SC VivoCity Shopping Center in HCM City’s District 7 last week.

Speaking at the opening ceremony, Lacia Sherlock, president of Home and Entertainment at Central Retail Vietnam, said Come Home is one of the key projects of Central Retail Vietnam in 2023, reflecting its ambition to bring the best and most comprehensive home furnishing solutions to the Vietnamese market.

“As we enter the Vietnamese market, we are proud to bring a unique concept - ‘One-Stop Shopping’ for modern Vietnamese. Our aim is to become the go-to destination for all your home furnishing needs, offering a diverse range of well-designed, international standard products at an affordable price,” she said.

One of the key competitive advantages of Come Home as a home furnishing brand is the innovative use of technology.

“We are the first brand in Việt Nam to introduce Artificial Reality through our Come Home mobile app, which simulates virtual furniture, and customers can easily interact with them in a real world environment. In addition, Come Home also has the Room Planner Tool on its website to increase the customer experience. This tool allows customers to digitally visualise and plan their living space, helping them make the most of their home,” she said.

"Come Home goes beyond just offering products by providing style inspiration and education through a series of mini workshops and events held year around in-store," she added.

It plans to launch its next store in Lotte Mall Hanoi this year. — VNS