Trần Thị Liên Phương, head of Proposition Marketing and Brand at AIA Vietnam, receives the Insurance Asia Award 2023 on behalf of the company. — Photo courtesy of AIA Vietnam
AIA Vietnam’s “Uplift your life 10+ with Vitality” won the "Project of the Year" award in two major categories: "Insurance Initiative of the Company" and “Health Insurance Initiative of the Year” at the Insurance Asia Awards 2023 held in Singapore last week.
'Uplift your life 10+ with Vitality' is an industry-first life insurance product integrated with a health and wellness programme.
Launched in February 2023, Uplift your life 10+ with Vitality marks an important milestone in AIA Vietnam's efforts to provide diverse products and services to encourage the community to pursue a healthy lifestyle.
More than an industry-first life insurance product integrated with a health and wellness programme, this product represents AIA Vietnam's commitment to improving the quality of life of the community. The product also maximises insurance coverage and benefits to comprehensively protect customers against accidents, cancer, loss of ability to work, terminal illness, as well as providing death benefits, the company says.
AIA Vitality is a comprehensive health and wellness programme personalised based on scientific foundations that help customers make healthier lifestyle choices through tools, support, and incentives to drive positive habits such as regular exercise, healthy diets, and health checks.
“Our commitment is to help customers improve their physical and mental health, as well as their finances, when they join AIA Vietnam. With Uplift your life 10+ with Vitality, we deliver on our commitment to customers and help more Vietnamese people live Healthier, Longer, Better Lives. We are on an exciting journey to embed this purpose into our health-led proposition strategy to inspire millions of people to improve themselves and find reasons to live a healthy lifestyle. This prestigious award is a recognition and a great encouragement for us to continue this exciting journey,” said Wayne Besant, CEO of AIA Vietnam. — VNS