Tiki's TikiNOW 2h in Viet Nam offers delivery within two hours of placing an order. — Photo courtesy of Tiki

Tiki's web traffic as reported by Google Analytics in this year’s third quarter was much higher than the 27.1 million visits reported by iPrice.

Ryan Wilber, senior director of performance marketing at Tiki, said: “Tiki’s total web and app traffic in this quarter also witnessed more than a two-fold growth year-on-year. We believe that Tiki is still maintaining its leading position in Viet Nam’s e-commerce market.”

Discrepancies in data reports are regularly recorded due to a number of reasons.

One of the most common reasons is the different methodologies used by different data analysis agencies, he explained.

Some data reports on the general industry, therefore, are just a relative reference, he said.

Google Analytics, which is directly attached to the Tiki website, provides direct measurement data in a faster and more accurate manner, Tiki said.

Besides, Google Analytics also provides other detailed indicators showing the performance of a business digital platform, such as traffic sources, conversion rates, locations, customer behaviours, etc. — VNS