Joining this programme from June 21 to 26, farmers will receive guidance on how to package and introduce their products via livestreaming. — Photo courtesy of IDEA

Agricultural specialties of some provinces are being sold on the e-commerce platform Sendo, marking the first time co-operatives and farmers have directly put their produce on sale in the digital environment.

The programme, co-organised by Sendo and the Viet Nam E-Commerce and Digital Economy Agency (IDEA) under the Ministry of Industry and Trade (MoIT), enables cooperatives and farmers in the provinces of Bac Giang, Hai Duong, Vinh Long, Dak Lak, and Son La to directly sell their products to consumers, without intermediaries, thus ensuring competitive prices and freshness.

The produce on sale are all in season such as plums of Son La, avocadoes of Dak Lak, lychees of Bac Giang and Hai Duong, and purple sweet potatoes of Vinh Long.

Joining this programme from June 21 to 26, farmers will receive Sendo staff’s guidance on how to package and introduce their products via livestreaming so that they can gradually use e-commerce as a long-term distribution channel.

Bui Huy Hoang, an IDEA official, said the agency was working with e-commerce platforms, including Sendo, to help boost the sale of Viet Nam’s agricultural products, and the efforts will benefit more produce from across the country in the future.

The MoIT will also keep coordinating with relevant ministries and sectors to organise other programmes supporting the sale and brand building for agricultural products, including those providing e-commerce training. — VNS