Max – Health is the latest milestone in Manulife’s efforts to digitise. — Photo courtesy of the company

Manulife Vietnam has launched a stand-alone healthcare product on its new direct-to-customer website that it says consumers can buy at the click of a button.

Max – Health is complemented by the new Manulife Shop eCommerce website and the latest milestone in the company’s efforts to digitise, which offers comprehensive solutions starting at VND560,000 (US$24.42) a year.

Phung Ba Khang, the company’s chief product officer, said: “Manulife Vietnam is committed to delivering seamless digital experiences while also offering innovative health solutions. Max – Health exemplifies this promise on both fronts, providing customers with excellent coverage and a straight through processing experience.

“We are contributing to a positive change in the relationship and perception that customers have with their insurers by offering very high and comprehensive coverage at a very affordable premium. This is done by our breakthrough in product design and efforts to continuously digitise every aspect of the customer journey and operational process.”

Max – Health offers three levels of cover with the high coverage limit starting at VND1 billion to 2 billion.

It also offers multiple choices of protection with inpatient and outpatient benefits and a direct-billing network of 300 hospitals nation-wide.

“Manulife Vietnam is passionate about providing exceptional customer experiences that are reinforced by intuitive digital processes,” Sang Lee, the company’s CEO, said.

“Max – Health and Manulife Shop, Manulife’s very own eCommerce platform, are two simple ways we are harnessing our health eco-system and enhanced digital capabilities to close the health protection gap and help make every day better for the people of Viet Nam.”

The policy is now available online at shop.manulife.com.vn. — VNS