Representatives of California Fitness & Yoga signed co-operation agreements with partners on April 2. — Photo Courtesy California Fitness & Yoga
A prominent fitness and yoga brand in Việt Nam, California Fitness & Yoga, recently revealed its extensive "One Life Live Well" initiative for 2024, with the goal of empowering 100 million Vietnamese individuals to lead healthier and happier lives through a holistic approach to fitness, nutrition, and mental well-being.
Dane Fort, the CEO of California Fitness & Yoga, emphasised that a fulfilling life is measured by good health, both physically and mentally, rather than the number of years lived.
"This is the message that California Fitness & Yoga wants to convey to 100 million Vietnamese people. In 2024, California is committed to making this a reality by providing upgrading and more holistic health solutions," he confirmed.
As part of the initiative, California encourages participation in the CA'thlete community, where wellness enthusiasts can come together to connect, motivate, and inspire each other towards personal growth and full living.
Acknowledging the increasing significance of mental well-being, California Fitness & Yoga has invested in research and development to introduce cutting-edge global knowledge and technologies in providing comprehensive healthcare solutions that address holistic health transformation from within.
One of the key components of the initiative is the PT 3.0 programme, where personal trainers are upgraded into holistic health coaches to enhance six crucial aspects of customers' lives, including overall health, stamina, nutrition, appearance, sleep quality, mental well-being, and recovery speed.
California has integrated AI technology and partnered with LivWell, a healthcare technology provider, to track and optimise the training journey. A notable feature is the Face Scan functionality, which offers a complimentary health assessment based on image data analysis technology.
Additionally, PT 3.0 has tailored training solutions specifically for women, addressing their unique physiological, hormonal, and fitness requirements. These programmes prioritise core flexibility, stability, lower back muscles, and account for hormonal fluctuations that influence training outcomes.
Expanding its fitness training model, California is pioneering the "Road to HYROX'' experience for Vietnamese individuals. HYROX is a global fitness racing series that combines endurance, strength, and speed challenges suitable for individuals of all ages and fitness levels.
Moreover, the brand has joined forces with a variety of respected sport communities and organisations to further promote an active and healthy lifestyle among the Vietnamese population.
In parallel, the largest music and fitness festival of 2024 has made its return, promising a more exhilarating and inspiring experience. Spanning three consecutive days, California's Fitness Festival 2024 features an array of activities, such as the "Body-Mind" talk show, LivWell Expo, HYROX international fitness race, a bubble run, outdoor Yoga sessions, Les Mills group fitness classes, and an electronic music night.
Throughout 2024, California Fitness will continue its strategic partnership with Ravolution Asia to launch the Unity Programme, promoting a positive lifestyle and fostering connections between sports and music enthusiasts. — VNS