BTL Aesthetics announces expansion of its business in Việt Nam, one of the key markets in the region. — Photo Courtesy from BTL Aesthetics

European provider of innovative aesthetic BTL Aesthetics recently announced that it has expanded its business in Việt Nam, one of the company’s key markets in SEA region.

BTL said during 10 years in the country, the company has been working with leading physicians to offer non-surgical treatment to Vietnamese beauty lovers with its scientifically-driven devices trusted by many Hollywood celebrities.

In addition, the company has been carrying out a project with local doctors from hospitals in the country to lead clinical studies.

Next year, BTL said, it will launch new devices in the Việt Nam market to meet increasing demand.

A series of B2C education-oriented campaigns to introduce safe technologies for wellness will also be launched.

The global non-invasive aesthetic treatment market size was estimated at US$61.2 billion in 2022 and is expected to reach $69.9 billion in 2023.

In Việt Nam, non-invasive aesthetic treatments are becoming a lifestyle choice. The allure of cost-effectiveness, painless procedures, and instant results have led to a surge in popularity.

Spas and clinics in major cities have caught on, offering diverse treatments powered by top-tier technology.

BTL’s devices are garnering global recognition, having received accolades from top-notch publications such as ELLE, Dermascope, Glamour, NewBeauty, InStyle, and SHAPE.

In Việt Nam, BTL’s devices can be found at 50 leading spas and clinics across big cities such as Hà Nội, Đà Nẵng, HCM City and Cần Thơ. — VNS