Beko, one of the leading home appliances brands in Europe, has announced a new business direction in Viet Nam, with the introduction of a full product portfolio for a sustainable and healthy lifestyle.

The new product line-up includes all categories from dishwashers, kitchen appliances with induction hobs, hoods, built-in ovens and microwaves to major domestic appliances (MDA) such as refrigerators, washing machines, washer dryers, tumble dryers and a variety of small home lifestyle products.

The products are all designed innovatively with European quality technology and sustainable solutions.

“Our target is to grow at least 100 per cent in 2023 and drive our brand to be the number one European brand in Viet Nam. The introduction of the new product range is our commitment to continue to invest and grow in this dynamic market,” said Alper Yıldırım, country director of VietBeko.

“At Beko, we are dedicated to providing our customers with the highest quality home appliances and sustainable solutions that enhance their daily lives. Our commitment to investing in the Vietnamese market is a testament to our belief in its potential and our confidence in local consumers. By setting our target to grow at least 100 per cent in 2023 and become the number one European brand in Viet Nam, we aim to make a significant impact on the Vietnamese market and deliver on our promise to provide high-quality, innovative, and sustainable solutions to our valued customers,” he added.

Beko is the international home appliance brand under Arçelik, a leading home appliance provider for many Europeans. — VNS