Ariston commits further investment in Việt Nam following 35-year milestone

Sunday, Dec 10, 2023 14:59

Visitors at Ariston's exhibition in Hà Nội. — VNS Photo Mai Hương

Ariston, Italy's leading water heater brand, celebrated its 35th anniversary in Việt Nam on Saturday with an immersive art exhibition titled “Ariston Comfort Garden”, showcasing the country's first interactive lighting art on warm water and unveiling exclusive technologies.

Since entering Việt Nam in 1988, the Southeast Asian nation has become Ariston Group's second-largest production base in Asia.

Luigi Santoro, Country Director of Ariston Vietnam, highlighted the company's advantageous position as one of the first foreign investors in Việt Nam. He emphasised Việt Nam's role as the hub of Ariston's production for Asia, serving the Asia Pacific while exporting products to Europe and the US.

"The company plans to continue investing in Việt Nam to strengthen its position and increase market share," Santoro told Việt Nam News.

In the short term, Ariston will focus on expanding production capacity, while in the medium and long term, it aims to revamp product ranges with a focus on sustainable and renewable solutions like solar water heaters and pumps.

The exhibition, inspired by its vision "The Home of Sustainable Comfort", reflects the company's belief that a more sustainable world begins at home, where technology contributes to optimal comfort and planet protection.

The exhibition showcased Ariston's latest water heater products alongside art pieces created by artisans using various plant species. Seven zones in the Ariston Technology Botanical Garden symbolise different labs researching key technologies, emphasising safety, antibacterial technology, temperature control, heating elements, tanks, collectors, and new technology trends. — VNS

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