The technology company Yandex has recently announced that it has provided personalised content recommendations via its AI-based feed Yandex Zen in the Viber app in Viet Nam.

Media content from national publishers, including news and articles, now appears in a dedicated tab on Viber’s home screen, based on personal preferences of each individual user, Yandex said.

Viber users in Viet Nam can now read the news or engage with other content, share their finds with friends or family, or discuss interesting articles in chats or groups right in the messenger.

“Providing our users with an app that has many functions is a top priority for Viber. We are pleased to partner with Yandex Zen which shares this approach,” said Anna Znamenskaya, chief growth officer at Rakuten Viber. “We will continue to test different markets and collaboration formats together with Yandex Zen. We hope that Viber users in Viet Nam will appreciate Yandex Zen’s personalised content recommendations and will enjoy the full range of opportunities provided in the app.”

“Viber users in Russia have been enjoying Yandex Zen for quite a while, engaging with the Zen-recommended content in the app, on average, more than 25 minutes per day. Our AI-based content recommendation feed is now also available to Viber users in Viet Nam. The importance of quality content for a wide range of products is steadily growing: high-quality content increases user engagement and creates additional user scenarios. Yandex enables publishers to quickly integrate personalized content into any app,” said Marina Korobeynikova, head of Business Development at Yandex Zen.

Yandex Zen is a blog and media publishing platform that offers news, articles, images, videos and other content tailored to each user's interests. As many as 50 million users engage with Zen globally each month. — VNS