HÀ NỘI — Samsung Vietnam on Wednesday revealed the top three winners of the nationwide content creation contest 'Galaxy AI – Celebrating Vietnamese Language and Tourism', organised in collaboration with the Tourism Information Technology Centre under the Việt Nam National Authority of Tourism.

The month-long competition, which ran from April 18 to May 18, attracted over 2,000 entries and generated more than 100 million impressions and interactions across social media platforms. With total prizes worth VNĐ300 million (US$11,500), the initiative aimed to encourage young creators to explore and showcase the beauty of Việt Nam through the lens of cutting-edge technology.

The grand prize for best video was awarded to Tôn Thị Tĩnh, while Đinh Như Chiến claimed the top prize in the photography category. The Inspiration Award was presented to Nguyễn Việt Hùng for his compelling storytelling, which resonated with the audience.

According to Hoàng Quốc Hòa, director of the Tourism Information Technology Centre, participants delivered creative and emotional portrayals of Việt Nam’s landscapes, culture and people.

“These inspiring entries are perfectly aligned with the goals of the ‘Việt Nam – Travel to Love’ campaign, which seeks to boost domestic tourism by reigniting national pride and affection for the homeland,” he said.

Lê Xuân Trường, marketing and communications director of the Mobile Experience Division at Samsung Electronics Vietnam, highlighted the contest as part of the company’s broader strategy to 'Celebrate Vietnamese values', launched alongside the Galaxy S25 Series.

The campaign brought together influential figures and hundreds of content creators who journeyed across the country to capture and promote the richness of Vietnamese tourism.

Trường said: “This contest is a powerful example of how technology can reshape the way young people experience travel, turning each journey into a meaningful and creative expression of national pride. It’s also a fresh way to share the beauty of Việt Nam with the world.” — VNS