HCM CITY — Zebra Technologies Corporation, a global leader in digitising and automating frontline workflows, on Thursday announced the appointment of Trần Thị Bảo Trân as Vietnam Country Manager, bringing over 20 years of technology sales and leadership experience.

Trân will lead sales strategies and teams in Việt Nam, aligning with corporate goals and driving strategic growth in the region. Reporting to Christanto Suryadarma, sales vice president for Southeast Asia (SEA), South Korea and Channel APJeC, Zebra Technologies, she will be based in HCM City.

“We are thrilled to have Trân as our Vietnam Country Manager,” said Suryadarma. “Her proven ability to deliver growth and her deep understanding of the technology sector make her ideal for expanding our business in Việt Nam.”

Trân’s previously served as Chief Operating Officer at Microsoft Vietnam, developing a go-to-market strategy that led to significant cloud business growth. Her leadership roles also include positions at HPE, Tech Data, NetApp, and IBM in Việt Nam.

“I am excited to join Zebra Technologies to lead the Việt Nam team,” said Trân. “I will focus on strengthening our relationships with local customers and partners while leveraging Zebra’s solutions, including machine vision among many others, to enhance asset visibility, build a connected frontline, and drive intelligent automation.”  

Trân holds a Bachelor’s degree from Foreign Trade University and a Master’s degree in Marketing, Sales & Services from ESCP Business School Paris. — BIZHUB