US consumer electronics maker Whirlpool Corporation has named Digiworld Corporation the exclusive partner for distributing its home appliances in Viet Nam.

The tie-up will also cover market research, marketing and sales, e-commerce, and after-sales services.

Doan Hong Viet, general director of Digiworld, said: “I appreciate Whirlpool's trust in choosing Digiworld as the exclusive strategic partner in Viet Nam.”

Whirlpool has been in the home appliances industry for 110 years and won a number of international awards.

Established in 1997, Digiworld is Viet Nam's leading pioneer market expansion services distributor with many accomplishments to its name, especially in the field of ICT.

It has tie-ups with 30 global brands to distribute its products in Viet Nam and has 16,000 points of sale in the country. — VNS