Digital media company Vietcetera has gone all-in on AWS to better serve 20 million users globally, announced Amazon Web Services (AWS), an Amazon.com company.

Having migrated 90 per cent of its information technology (IT) infrastructure to the world’s leading cloud service provider, Vietcetera can deliver personalised podcasts, videos, and news content globally in English and Vietnamese on its websites, growing its monthly readership by 50 per cent.

Using the breadth and depth of AWS capabilities, including server-less machine learning, and data analytics, Vietcetera can handle up to five-fold user spikes in demand during campaigns used in podcast voting or the release of in-demand news articles to drive growth in website traffic.

With AWS, Vietcetera creates website landing pages for new articles and campaigns twice as quickly, and it scaled its quarterly production of podcasts by 50 per cent, driving user experience for more than 1.6 million listeners.

“AWS is helping Vietcetera achieve its goal of bringing Vietnam to the world,” said Hao Tran, CEO at Vietcetera. “The cloud allows us to better serve our growing user base by providing our customers with the stability and resilience they expect from a news site. By going all-in on AWS, we can better understand our readers’ habits, using advanced cloud capabilities, like data analytics services, to deliver content that matters for Vietnamese people worldwide.”

Vietcetera needs to provide a seamless and tailored content experience that can easily scale to deliver more than 2.5 million monthly page views to audiences worldwide. To increase website speed, availability, and scalability, Vietcetera started its cloud journey in 2021 with Renova Cloud, an AWS Advanced Consulting Partner in Viet Nam.

For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services. — VNS