Vietnamese film producer and actress Ngo Thanh Van will join the UNIQLO campaign called "Elevate Everyday" to celebrate the vibrant culture of HCM City. —Photo courtesy of UNIQLO

Japaneseapparel retailer UNIQLO will officially open its first store in Viet Nam on December 6 in downtown HCM City.

The 3,000-sq m store on Dong Khoi Street will offer its LifeWear collection for men, women and children.

On this occasion, UNIQLO will launch "Elevate Everyday", a visual campaign introducing LifeWear and how the collection responds to the specific life needs of Vietnamese customers.

The campaign celebrates the vibrant culture and optimism of HCM City through Viet Nam’s prominent innovators, such as famous film producer and actress Ngo Thanh Van, goalkeeper Bui Tien Dung of the Viet Nam Football team, and models Helly Tong and Tran Hien.

UNIQLO Dong Khoi will be one of the largest UNIQLO stores in Southeast Asia. It will consist of three floors for sales and a kids’ zone designed to stimulate children's creativity and ensure a comfortable family shopping experience. — VNS