Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, on Thursday hosted the key e-commerce leader (KEL) awards grand finale in HCM City to honour the achievements and contributions of outstanding B2B e-commerce sellers from across South and Southeast Asia.

The awards ceremony reflected Alibaba.com’s commitment to fostering the growth of small and medium-sized enterprises (SMEs) in the global e-commerce sector.

The event brought together 10 top-notch e-commerce sellers from Việt Nam, India, Pakistan, Thailand, Malaysia and Indonesia. These exceptional sellers exemplify the transformative power of Alibaba.com’s platform, which enables local businesses to grow into global players by providing access to international markets and digital tools. The KEL Awards highlighted their achievements, resilience and leadership, inspiring other SMEs to embrace cross-border opportunities and reach international markets.

After hours of intense business pitches by the top 10 finalists and careful deliberation by the judging panel, Alibaba.com announced the top three key e-commerce leaders who earned this year's KEL Awards as Xuân Hải Yến, Deputy Director at Proline Vietnam Manufacture and Trading from Việt Nam, Natasha Gogna, Managing Director of Shri Krishna International from India and Tayyub Hussnain, Founder of Norwich Streetwear from Pakistan. Additionally, the event awarded Tayyub Hussnain as the winner of the People’s Choice Award, determined by audience votes.

Shawn Yang, General Manager of Global Business Development at Alibaba.com, said: “Through the inspiring stories shared by the sellers at the KEL Award, Alibaba.com aims to motivate businesses across South and Southeast Asia to engage actively in the high-potential arena of global digital trade. For those who have already embarked on their digital trade journeys, we hope these success stories offer valuable insights and strategies for breakthrough, innovation, and diversified growth to succeed on a global scale.”

Xuân Hải Yến, Deputy Director of Proline Vietnam Manufacture and Trading, is a dynamic leader who has turned her family’s business into a multimillion-dollar enterprise with double-digit revenue growth over the past nine years. With 15 years of experience in the import-export and e-commerce sector, Yến exemplifies how resilience and a forward-thinking approach can drive transformative growth. — VNS