TikTok, the leading destination for short-form mobile video, has published shopping trends for Tet (Lunar New Year) 2022 and introduced advertising solutions that will help Vietnamese businesses capture consumer shopping appetites and initiate creative business-optimised campaigns.

The company said that the trends and solutions are based on insights of Vietnamese behavior.

TikTok has developed four main content trends for Tet 2022, including entertainment, gifting & shopping, holiday preparation, and seasonal moments.

All of the contents will be under the format of hashtags or hashtag challenges with festive filters and lively music, offering creative vibes in transmitting brand messages.

Through marketing features such as Branded Effect and TikTok LIVE, brands can become a part of users' Tet stories in the most authentic way.

Additionally, the influence of creators also contributes to enhancing awareness and engagement rate for Tet campaigns.

TikTok would connect and propose the most relevant creators to the brands, the company said.

This year, TikTok has introduced new advert solutions, including Dynamic Showcase Ads (Beta), Collection Ads (Beta), and App Event Optimisation.

According to a Nielsen custom Authenticity Study commissioned by TikTok, 91 per cent of users find content on TikTok unique or different from that of other platforms. Sixty-seven per cent of users said that TikTok helped them get ideas about brands and products they had never thought of before.

In Viet Nam, Tet is the occasion with the highest shopping demands from Vietnamese.

A TikTok survey conducted in July 2021 found that Vietnamese will continue to celebrate Tet in their own way despite the COVID-19 pandemic. Ninety-nine per cent of TikTok users are considering buying gifts for themselves, family and friends for Tet 2022.

However, users want commerce to be more entertaining. Along with the rise of online shopping, Shoppertainment is predicted to dominate shopping patterns in the second half of 2021 and early 2022. — VNS