HCM CITY — T&G has signed a memorandum of understanding with WinCommerce to help grow sales of its premium ENVY™ branded apples in Việt Nam by 50 per cent over the next two years.

The companies, which have been working together for over eight years, signed the MOU in HCM City on February 27 in the presence of New Zealand Prime Minister Christopher Luxon, who was on a visit to Việt Nam from February 25 to 28.

The agreement will increase sales by increasing ranging in the majority of WinCommerce’s nearly 4,000 stores, enhancing promotions and sampling of the apples.

T&G Global’s chief executive, Gareth Edgecombe, said Việt Nam was a key growth market for his company.

“Over the last five years our premium ENVY™ branded apples have grown significantly in market share, and today, with 40 per cent of the segment, it is the leading premium apple brand in Việt Nam.

“As part of our Asia growth strategy for ENVY™, we are focused on further growing consumer demand in Việt Nam and this MOU with WinCommerce reflects our shared ambition.”

Nguyễn Thị Phương, CEO of WinCommerce, said: "At WinMart supermarkets and WinMart+/WiN stores, we prioritise offering a wide variety of options.

“ENVY™ branded apples are becoming increasingly popular and chosen by many consumers.”

Luxon told the signing ceremony: “We have an ambitious goal to double exports by value within the next 10 years, and our world-leading food and fibre sector, and the innovation and productivity that underpins it, is critical to delivering this. This MOU between T&G and WinCommerce will contribute to realising this goal.”    

T&G’s apples have been sold in Việt Nam for over 15 years, with the company establishing an office in HCM City in 2019, and account for 19 per cent of all apples imported from New Zealand. — VNS