More than VND68 trillion (US$2.9 billion) is expected to be spent on media advertising by companies in Viet Nam, with fast-moving consumer goods manufacturers to make up the bulk of the spending.
The Sa Giang Import and Export Joint Stock Company has reported a net profit of VND30.5 billion ($1.34 million) on a turnover of VND290.7 billion (US$12.8 million) last year.
The nationwide growth of fast-moving consumer goods (FMCG) slowed down in the second quarter of the year, after reaching a record peak in the previous quarter.
While slowing moderately, in line with general economic trends,
Viet Nam''s fast-moving consumer goods (FMCG) segment is continuing to
expand, with strong areas of potential growth both at home and abroad.
French-owned supermarket chain Big C on November 14 will launch a "price
guarantee" programme at all of its stores to ensure that it offers the
best prices to customers every day.
Online shopping of Fast Moving Consumer Goods (FMCG) total 0.1 per cent
of its consumption, with just two per cent of Vietnamese city dwellers
making online purchases in 2013.
Companies in Viet Nam this year will focus on improving skill sets of
staff by using internal programmes, a survey from an international
recruiting company has found.
Vinamilk, the leading local dairy company, is the most popular
fast-moving consumer goods (FMCG) brand in Viet Nam, although Coca Cola
still dominates the global market.