SYM Việt Nam launches new scooters for Gen Z

Continuing the journey to conquer Generation Z or Gen Z (denoting people born from the late 90s - 2012) in Việt Nam, SYM Việt Nam has just launched the completely new Priti 50 scooter line, targeting the potential customer group of Vietnamese youth.

A customer tested Priti 50 scooter. — VNS Photo Văn Châu

Continuing the journey to conquer Generation Z or Gen Z (denoting people born from the late 90s - 2012) in Việt Nam, motorbike manufacturer SYM Việt Nam has just launched the completely new Priti 50 scooter line, targeting the potential customer group of Vietnamese youth.

According to SYM Việt Nam, the scooter's design was inspired by the flexibility of hummingbirds, a bird known as the "goddess of the forest".

Priti 50 has three colour options including fairy white, silver turquoise and purple dark blue. These colors can change according to the angle of light, inspired by the vibrant plumage of hummingbirds.

"For Gen Z, style and appearance are the ways they want to introduce their personality and uniqueness to the world. The appearance of Priti 50 brings new options in daily travel, encouraging Gen Z in the journey of pursuing dreams and shaping one's own style," a representative of SYM Việt Nam said.

SYM Priti 50 is sold at VNĐ26.7 million (US$1,100), including VAT. It is popular among young people and students. — VNS

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